Arvind Mills, Celebrity Fashions gain on pact with Reliance Retail

Reliance has forged such exclusive agreements with several leading apparel makers to offer huge assortment to the customers across different brands. Insiders say that Arvind Mills and Celebrity Fashions have signed contracts with Reliance. Arvind Mills was up 3.17% to Rs 53.65 and Celebrity Fashions had soared 11.02% according to Dalal Street Investors.

Arvind Mills owns various brands like Flying Machine, Newport and Ruf & Tuf jeans and Excalibur shirts. The company services the entire domestic market besides exporting to neighboring countries.

Celebrity Fashions designs, manufactures and sells men’s garments. It not only caters to leading international brands, but also owns a domestic brand, Indian Terrain.

Reliance Retail, which recently launched its first hypermart in Ahmedabad, plans to roll out over 500 hypermarts across the country by 2010. Its first hypermart offers around 95,000 products, including 25,000 varieties in apparel. Thus, the companies dishing out exclusive brands will get exceptionally huge volumes from the retailer.