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Reliance Retail chooses Indian Terrain for brands

December 8, 2006


Reliance Retail just a while ago have announced that they have chosen Indian terrain to create brands for their stores.

Indian Terrain is a Rs75 crores menswear brand from Celebrity Fashions Ltd will develop an appareals brand called Spirit to be sold exclusively through Reliance Retail outlets across India.

Spirit brand of goods will be priced between Rs600 and Rs800 and to begin their will be only shirts and trousers in the portfolio. Spirit brand of apparels will be sold through Reliance HyperMarket as well as stand-alone apparel stores of Reliance. Indian Terrain expects to be a $100 Million brand in the next 3 years of which $35 Million will be in business from Reliance Retail.

India Terrain also launched Sweaters and Knitwears this winter and is already the leading brand in LifeStyle chain of retail stores in India.

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