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Womenswear in Indian Terrain’s Portfolio

June 3, 2008


Indian Terrain WomenswearCelebrity Fashion’s Ltd owned retail and export brand Indian Terrain has launched Womenswear including accessories and bags. The company has invested Rs 7 crore to build the Womenswear portfolio. Mr. Narshiman of Celebrity Fashions said,

With our womens wear foray, the whole dynamics change in terms of store size, investments in staffing, inventory and training in soft skills.

Celebrity Fashion invested Rs 15 crore in retail expansion of the Indian Terrain brand which included a complete overhaul of design and identity across company-run flagship stores Pune, Lucknow and Chennai. The company also opened its first store in India’s favorite retail city – Bangalore and the store is located on Brigade Road. Indian Terrain brand is sold across 400 retail counters in multi-brand outlets, Lifestyle stores and Central Mall. Reliance Retail [Hypermart] also sells Indian Terrain Brand.

The company clocked turnover of Rs 100 crore previous year and expects to achieve Rs 150 crore this year.

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