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Benetton planning sportswear launch in India

July 5, 2007


United Colors of Benetton [UCB] is planning to launch Sports Wear in India. UCB has a strong presence in Indian Men,Women and Children’s apparels market with 130 stores.

Mr. Sanjeev Mohanty, Benetton India said,

UCB is in talks to introduce its sportswear brand PlayLife in India for which the talks are still in nascent stage.

UCB very recently launched its range of perfumes in India.

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