The management of Bharti Wal-Mart may have suppressed the press from creating a big hype. However, our retail analyst [ Other bloggers didn’t stop, OmRetail has Exclusive Photographs of Easy Day Retail Supermarket ] couldn’t resist from visiting the store and filing this review.
Each store is about 2,500 to 4,500 sft in size and is projected as one stop shop for day-to-day family requirements such as groceries, personal care and household products. The company is planning to setup these stores on PAN India basis and they refused to give any further details on the project. The first 3 stores are opened in Ludhiana, the hometown of Sunil Bharti Mittal.
Product Range in Easy Day stores:
- Bakery products
- Food and Beverages
- Home & Personal Care
- Dairy Products
- Frozen – Vegetarian, Non-Vegetarian[Meat] and Chilled Non-Vegetarian
- Grains & Pulses
- Meat and Poultry Items
All the three stores are single floor stores with cash counter and bakery section at the entrance. Each category of the product was marked separately. Products were effectively displayed with price tags. In Easy Day stores we found that Home & Personal Care [Toothpaste, Soap, etc] and Food & Beverages [Pepsi, Fruit Juice, Cereals] are sold at a discount between 1% to 5% only.
Great Value Private Label Brand:
The company has introduced its own private label under the brand name Great Value. Most items are in the grains and pulses categories. With increasing number of retailers, discount is what most consumers look for.
Each store has 12-15 employees including a store manager without any gender of age bias. The company has also established “Bharti Academy of Retail” in association with Global Retail School of Chandigarh for imparting training for the retail business.