American fashion retailer – Calvin Klein has ambitious expansion plans to woo Indians who are increasingly adopting and switching to premium and Global fashion brands. Calvin Klein currently has 2 exclusive stores in Delhi / NCR and 7 shop-in-shop across India. It plans to have 30 selling points by the end of March-09.
The company hopes to spread its wings to all Tier-I cities in India. It will establish presence in Chennai, Hyderabad and Punjab shortly so that Calvin Klein brand loyalists don’t have to fly to Bangalore or Delhi/NCR to shop, though flying to Bangalore is a good idea because Calvin Klein has established its presence in the new Bengaluru International Airport retail center.
Calvin Klein launched its summer-08 collection [a bit late for India], at its shop-in-shop in Lifestyle Oasis Mall, Bangalore. Calvin Klein’s denim wear is the fastest selling product in India in both the Women and Men’s category priced upwards of Rs 3,500.