City Max + Hypermarket to get $100 mn infusion

Max Hypermarket LifestyleDubai based Landmark group betting big in the Indian retail space has earmarked $100 mn infusion into its various lifestyle chain – Max, City Max and Max Hypermarkets. The company plans to add 30 new lifestyle stores and 15 HomeCenter stores.

The first Lifestyle stores will open in Chennai, Jallandhar, Kanpur and Coimbatore.
In addition to this more investments will be made in expanding Max Value Fashion brand which has SKUs ranging from footwear to clothing and accessories for all the segments Men, Women and Kids through its own private label.

Going forward the company is planning for more integrated stores for more operational efficiency bringing Lifestyle and Splash under one roof.