Last October we broke the news about Cafe Coffee Day opening new formats – Square + Lounge formats, to be in sync with city’s night life. Now, Cafe Coffee Day – CCD the most successful Coffee and pastry retailer in India is looking to expand its presence in Professional Colleges – Engineering / Medical, Management, Hospitals, Malls and Highways.
CCD will target each of the formats on the basis of food type, ambiance, music, seating and floor area. Alok Gupta, Executive Director at CCD said,
We are targetting the same consumer at different destinations, which prompted us to create these verticals. The outlets at each of these locations are significantly different. At highways, for instance, we will offer freshly cooked breakfast, washrooms and a children’s play area, whereas in commercial areas, boardrooms for meetings and wireless internet connectivity will be part of the offering.
You may recall, while covering kiosk retailing in India, we had covered Coffee Day Xpress. CCD wants to deploy these kiosks near school with really hygienic food and beverages to woo the young kids. CCD has aggressive plans to expand Xpress format to high-traffic locations, such as supermarkets, parks, petrol stations, railway stations and office canteens.