Mom & Me Infantcare + Maternity – Mahindra

Mahindra & Mahindra (M&M) has announced soft launch of its specialty format Mom & Me, intended to sell infantcare and maternity products. This marks the company’s foray into the retail sector.

The company has rolled out two outlets in Ludhiana and Ahmedabad. M&M aims to employ young mothers, as advisors in the stores. It will ensure a better connect with target customers.

Mom & Me will now compete with Uzazi and 9Months retail in this vertical.