The company has also started a new initiative – Catalogue retailing. The company hopes to send around 70,000 catalogues with information on best buys, discounts and offers etc to select consumers. We are not sure on what basis they have profiled the consumers and from where they are obtaining the data.
The basic idea is to cash on on the Ganpati festival beginning later this month. Here is a link to current offers of Croma Retail in Pune.