On October-15th, 2006, we were the first one to cover about Tata Croma’s Infiniti Retail opening in Mumbai.
Croma Retail has said that it will add 34 more stores at in investment of Rs 300 crore by March-2008. Cost of setting up each Infiniti Retail store including the merchandise it stocks is around Rs 9 crore. Croma will expand in the cities of Bangalore, Chennai, Delhi, Hyderabad and Kolkatta. Currently Infiniti’s Croma Retail has 2 stores each in Mumbai and Ahmadabad. Details of the store can be seen after the Store Pictures.
Ajit Joshi of Croma Retail said,
We would be coming up with a store in Surat and Vadodra very soon and are looking at more stores in and around Mumbai like one more in Vashi, Navi Mumbai and around four at Thane. Their are no more tier-I and tier-II cities in India. A housewife in Surat is no different from the one in Mumbai because she also wants a front loading washing machine. The consumers all across are very brand conscious and there is a huge potential for us.
Infinit’s Croma Retail houses 6,000 products spanning across 180 local and global brands across eight categories such as home entertainment, small appliances, white goods, computers, communications and mobiles, music, gaming and software. Croma retail is in talks with Bajaj Finance to start consumer financing for expensive items such as 60″ Flat Screen TV. [See below, Tata Croma Juhu Outlet]
Tata Infiniti Croma Retail Store Address and Phone:
Juhu, Near Chandan Cinema, JVPD Scheme – 022-67103333
Link Road, Malad(West) – 022 – 67254411
Memnagar, Ahmedabad – 079- 66095000
SG Road, Next to Fun Republic – 079 – 66096000
Reliance is competing with Tata’s with their Reliance Digital stores in Delhi NCR.