Evinix Accessories Look at Tier-II and Tier-III cities

Evinix Accessories Limited (EAL) a Faridbad based fashion design and accessories company, mainly into exports is hedging risks with the fall in American dollar by going retail in India.

The company plans to launch 125 stores within India under the brand name CUT – Comfortable, Urban and Trendy. CUT will mainly target the youth in tier-II and tier-III Indian cities by selling 32 global brands through its retail outlets. The company has earmarked Rs 170 crore for the expansion plan.

CUT plans to offer garments with limited edition and if the demand is low they will go into discount mode to push them off the shelves.