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Heritage plans 100 Fresh @ stores

June 30, 2007


Heritage Foods’ grocery retail chain Fresh @ which currently has 24 stores is planning to go up to 100 this fiscal involving an investment of Rs 120 crore. Fresh @ operates in the cities of Bangalore, Chennai and Hyderabad and company plans to expand in these 3 cities only. The chain is targeting a turnover of Rs 200 crore this year.

Heritage also plans to open a bakery format a couple of months from now as well as a chilled meat private label. Fresh @ store is also planning a home delivery programme. It has set up a call center where customers can call in with orders and also plans a web ordering system. It has also setup a Fresh @ privileges loyalty programme with rewards and special schemes.

Pyramid Retail also has plans for Home Delivery.

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