Hindware home retail solutions is scaling up its presence in the home retail solutions. The company operates Evok – Home With Soul, chain of home fashion mega retail stores.
Evok offers home adornment solutions and acts as a single point of shopping for all your bath and kitchen needs. Evok will also provide home interior and planning and design services to assist homemakers visualize about their dream homes.
Mr. Jairath, VP of Hindware said,
Backed by the group’s core strength in understanding diverse consumer behavior, retail distribution network, global sourcing and cost-effective supply chain management, we plan to aggressively increase the stores to 50 by 2012 with an investment of Rs 250 crore. We also plan to work in close association with Architects, Interior Decorator and Designers and Realty Developers.
Evok is expected to have around 7,200 SKUs – Stock Keeping Units. Products are sourced from Taiwan, China and Thailand. Evok store is expected to be 8,000 to 30,000 sft in size. The first Evok store is operational in Faridabad’s Crown Interior Mall in the NCR.
Other players targeting the Home Improvement and Interiors market are – Hypercity Argos, Pantaloon-Future Group, Oma Lifestyle and Home Decor, Reliance Retail, etc