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India Apparel Chains – Exclusive Review

October 31, 2008


You are Reading this First HereLast quarter in our exclusive – India Retail Business Part-1 and Part-2 we touched upon the specific business models of top retailers. Continuing to enrich our readers about the changing face of retail industry in India, we will be touching upon 6 Retail verticals [Apparel, Coffee, Consumer Durables, Footwear, Grocery and Pharmacy in this series of coverage – India Retail Chains.

We are today covering India Apparel Retail Chains:
Apparel is the largest organized retail category, representing 30-35% [different surveys] of organized retail market growing at the rate of 12-14% YoY. The current market size of organized Apparel is estimated to be $10 bn.

Growth Drivers:
Preference for ready-to-wear garments is increasing in India. Dressing habits among working women is changing leading to demand for branded apparels. Demand for western apparel brands is increasing. Disposable income of consumers, changing demographic trend, higher income level and increasing number of dual-income nuclear families. One of the main drivers for apparel retail is the willingness of young generation to experiment with mainstream fashion.

Major Indian Players in Branded Apparel Segment are as follows,

Ebony Retail Holdings Ltd: The company owns and runs all 7 Ebony outlets in India. ETC and Wordworth are the in-house brand of Ebony. With over 2 lack square feet of retail outlet space, Ebony is today among the largest retail players in India.

Future Group + Pantaloon Retail: Through various retail chains – Pantaloon Fashions, Central Mall, Brand Factory and at the lower end through Big Bazaar.

Raymond Apparel: It is a 100% subsidiary of Raymond Limited. RAL entered into the
ready-to-wear business in 1986 with the introduction of Park Avenue

  • The Raymond Shop is a premium retail store which offers top-of-the-line brands – Raymond, Raymond Finely Crafted Garments, Notting Hill, Manzoni, Park Avenue, ColorPlus and Parx.
  • Park Avenue: Launched in 1986. On September 8, 2007, ‘Park Avenue Woman’- A complete range of Business wear for women was launched.
  • Be: stores. Be: has a pan India presence with a store each in Ahmedabad, Ludhiana, Hyderabad, Chennai, Kolkata, two each in Bangalore, Mumbai and three in Delhi
  • Parx: Parx is retailed through Exclusive Parx brand stores and Raymond Shop. Exclusive Parx brand stores are company-owned and operated.
  • Zapp! : kids apparel brand by Raymond. Currently, Zapp! is retailed through exclusive outlets, first of which was launched in Ahmedabad and the second in Mumbai. This was followed by the third store in Kolkata.

Koutons Retail India: Koutons operates 2 chains of stores – Koutons and Charlie Outlaw.

  • Koutons has 1350 stores all over india. Koutons has launched its first family store in Noida and is planning to pen the biggest family store in Hyderabad soon.
  • Charlie Outlaw: There are around 537 outlets all over India. Charlie Outlaw has been launched by Koutons Retail India Pvt Ltd in October 2006.

Globus Stores Pvt Ltd: Globus was launched in January 1998 and is a part of the Rajan Raheja group. Its first store was opened at Indore. First store in Mumbai was opened on 1st November 2001. Globus has 30 stores.

Shoppers Stop: Promoted by realty developers, Rahejas is a lifestyle chain with major focus on Apparels.

Provogue India Ltd: Provogue is retailed through a chain of exclusive brand outlets called Provogue Studio at 70 locations in the country.

Westside: Westside is a Lifestyle Chain, established in 1998 by Trent Ltd. The company has already established 31 Westside departmental stores (measuring 15,000 – 30,000 square feet. The company is planning to expand its network by adding over 30 more stores through the franchise model in smaller cities, such as Allahabad, Patna, Guwahati, Madurai, Aligarh and Jammu. The franchise-run stores will be half the size of the company-owned stores at 8,000 to 12,000 sq ft.

FabIndia: Fabindia an ethnic retail chain is present in all major cities of India. currently there are over 88 oulets in addition to international stores in Dubai, UAE, Bahrain, Doha, Qatar and Rome, Italy.

Planet Retail Holdings Pvt. Ltd: Planer Retail holds the Indian Master Franchises for international brands like Marks & Spencer, Guess, Debenhams and Body Shop, next, Fashion Cube, Accessorize, Sole effect. Planet Retail has over 55 stores of various concepts.

Loot: The LOOT is a multi-branded discount store, offering customers a wide range of products with a minimum of 25% & going up to 70% discounts – throughout the year.

Madura Garments: Madura Garments is a division of Aditya Birla Nuvo. India’s leading apparel and retail company own/have perpetual license for premier brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Byford to name a few.

Reliance Trends: a specialty apparel store offers mens, womens and kids garments was launched at Gurgaon and Delhi. The store carries the best of national and international brands apart from in-house brands.

Cotton County: a wholly owned subsidiary Nahar retail Ltd. The Brands Cotton County, Femme, Tazo etc. are retailed through Executive Brand Outlets under the name and style of Cotton County. There are 425 outlets, located across India in 300 cities.

Gini and Jony: In 1994 the Company, Gini & Jony Apparel Pvt. Ltd., was incorporated and opened the first Exclusive Brand Outlet (EBO) in 1996 in Hyderabad. 54 franchisees, 116 shop-in-shops, 32 factory outlets and more than 600 multi-brand outlets in India.

Liliput: Lilliput opened its first outlet in Delhi in April, 2003. Liliput has 180 Exclusive Brand Outlets, 175 Shop-in-shops outlets present in 105 cities and have 650 sales points. Lilliput has partnered with all the major large Multi Brand Outlets.

Vishal Retail and Megamart: Retails apparels with focus on consumers at the lower end of Buying chain.

Major Foreign Apparel Brands / Chains operating in India:

Levi’s: Levi’s India has 175 exclusive stores in 250 towns across the country. All its exclusive stores are run by franchisees. The company plans to have more exclusive stores offering premium denim wear.

Benetton: Italian apparel chain and owner of the famous United Colors of Benetton brand. It planning to set up 20 new outlets in tier II and tier III cities across the country by the end of 2009. The sizes will be in the range of 2,500 sq ft to 4,000 sq ft

Marks & Spencer: Operates ~10+ stores through its then Master Franchisee Planet Retail Holdings. However, Reliance Retail is M&S’ new partner in India and all future stores will be opened in JV with Reliance.

Cantabil: Cantabil Intenational Pvt. Ltd. started in the year 2000 when the first Cantabil store was inaugurated in Delhi. Since then, Cantabil has reached to 125 exclusive stores across India.

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