Madura Garments promoted affordable super luxury brand – The Collective went live for business a week before
on the eve of Diwali. We hard earlier written about this A.V.Birla Group’s plan for The Collective and is in-line with expectations.
Mr. George Santacroce, CEO of Madura said,
The collective will cater to the needs of people looking at affordable luxury.Our denim brands are priced in the range of Rs 3,000 to Rs 35,000 and this is the perfect place to walk-in for people who want affordable luxury.
The company has invested around Rs 275 crore for this venture and is planning to break even within 3 years. The next two stores will open in Mumbai and Delhi.