John Miller + DJ&C – Future Brands to be Licensed to Others

Kishore Biyani’s brain child Future Brands is all set to take it private labels – John Miller, DJ&C, Bare and Dreamline out of the group stores and license to other competitors. This means, these brands which are primarily sold through Pantaloon, Central Malls, Big Bazaar will noe be available at other stores.

Last November we broke this news about Future Group’s plans to license Private Labels and today they are going to start with three of them – in the profitable Apparel segment. John Miller is a formal menswear clothing brand, DJ&C and Bare – Denim wear and casual wear and Dreamline includes kitchenware, home decor, bed, bath and linen products.

Mr. Saxena of Future Brands said,

We are expanding our brands outside the Future Group through the licensing route. This will help us improve brand presence and increase sales.

Future Brands has set a target of Rs 200 cr sales from each of these brands by 2011, double than their current revenues. It will be interesting to see how this business unfolds and its impact on the Group’s retail business. It is likely to face some hurdles on distribution and logistics to other retailers.