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Madura Lifestyle to induct Italian Brands

January 24, 2008


India Lifestyle RetailMadura Lifestyle is planning for a high street retail fashion foray. It is reliably learnt that Madura is working on project code-named MLS to house super-premium luxury brands such as Canali and Ermenegildo Zenga into its mens lifestyle store.

These stores will be exclusive Mens Fashion stores and are likely to be 15,000 to 20,000 sft in size. Madura is in talks to occupy space in Oberoi Mall, Mumbai and Bangalore’s Retail Destination for the super-rich, Vittal Mallya Road.

Madura was able to lure Tommy Hilfiger Bahmas head, George Santacruz who said,

We will have roughly 20 odd super-premium international brands across products in the store. Currently talks are on with several of these brands and it is not possible to comment on individual names till discussion concludes.

Madura is also in talks with several other Luxury retailers in Europe. Zenga and Canali are already operating in India through some five star hotel boutiques but are willing to go for a licensing deal at store level with Madura.

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