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Birla’s The Collective Mens Luxury Stores

August 22, 2008


Last month we saw series of Luxury brand launches from global retailers. Today, we have Madura Garments Lifestyle, 100% arm of Aditya Birla Nuvo planning to launch luxury lifestyle products for the urban Indian man to look par with his global counterpart under the brand name – The Collective. The company plans to open 10-12 stores in Bangalore, Delhi and Mumbai. The stores are targeted at Men between 30-45 with income ranging between $50,000 to $200,000.

The company will bring in super-premium brands such as 7 for all Mankind and True Religion along with Kenneth Cole, Ted Baker and Valentino. Beyond the apparel and accessories, Paris based Jean Claude Beguine will setup salon and Soneda will decide the music themes for the stores.

Mr. George Santacroce, CEO of The Collective said,

There should be more than one reason to come to our stores. There’s a long list of brands entering India’s pureplay luxury segment and we leave that space to them. Accessories are the first acquisition in emerging markets as peopel change their bags, shoes and watches frequently.

The first store spread on 20,000 sft carpet area is expected to come on Bangalore’s most expensive retail destination, The Vittal Mallya Road also home to India’s first Luxury Mall and Louis Vuitton store.

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