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Reliance Digital to compete with Tata Croma

April 25, 2007


Tata Croma the consumer durable retail chain from the house of Tata’s has a very good competitor now – Mukesh Ambani from Reliance Retail.

Mr. Ambani announced his plans to enter the consumer durables market. The store format will be known as Reliance Digital. Unlike Tata’s who have a tie up with Woolworth, Reliance is likely to go solo. The first Reliance Digital store will come up in Shipra Mall at Ghaziabad.

Availability of Real Estate is a prime concern for Reliance’s ambitious Retail venture. Reliance Retail is also in talks with Citibank for consumer finance. Couldn’t they get a better bank to talk to ?

Other Players in the Consumer Durables Market who have significant presence are – NEXT Consumer durable promoted by the Videocon house, Viveks, Vijay Sales, Harsha, Sony Mony and e-Zone promoted by Pantaloon Retail Ltd.

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