Last month I had written about Titan’s Sonata Super Fibre plans. The company has officially launched the Sonata Super Fiber watches with the tagline – Super Strong Super Style.
The sub-brand would have a range of 68 designs – 47 analog and the rest digital. The entire range of these watches is water resistant and comes with a one year replacement warranty. Super Fibre watches are priced between Rs 275 and Rs 500.
Mr. Bhaskar Bhatt, MD of Titan said,
This will make Sonata one of the largest volume brands of watches in the world. The estimated size of the plastic watches market is around 8 million.
Indian cricketer, M S Dhoni has been roped in as the brand ambassador. The watches are up for sale at 12,000 retail outlets across 250 cities and towns in India.