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The Collective Goes Casual + To Smaller Store Formats

September 12, 2009


Collective CasualsThe Collective – Luxury menswear brand from the Aditya Birla Nuvo after a years learning curve is going casual and into smaller formats.

In its over 12 months of existence, it realized that most of its customers are in the age group of 30-35 and are interested in shopping for casual wear rather than designer suits / linen fashion and accessories.

The Collective Casual will be the new brand name of the entity which will be housed in stores of about 5000 sft in size. The Collective retailed Armani Collezioni, Collective Casual will retail Armani Jeans and Leisurewear. The entry level pricing has also been brought down. The first two stores are already under construction in New Delhi and Mumbai. Hyderabad and Chennai will get these stores 12 months from now.

As the market will turnaround, The Collective is on its way to make big bucks as first generation entrepreneurs and corporate executives get rich and bump up their lifestyle to be unique and leave the mark of the man wherever they move 🙂

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