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Titan Taj Collection – Luxury Brand – Fat Margins

March 24, 2011


Titan Taj Jewellery CollectionTitan from the house of Tata’s caters to every segment of the society. They introduced the concept of jewelery based on Themes which not only differentiated them from competitors but won customers who found a reason to Shop 🙂

In continuing this business mode, they introduced the TAJ collection is a tribute to the exquisite craft of the world’s greatest wonder. It is an ode to the spirit behind the intricate jaali work, engraved marble and mosaic panels, exquisite calligraphy and perfect symmetry of the Taj Mahal. The collection is available in three different themes: Taj Timeless, Taj Contemporary and Taj Avant Garde. With an exclusive range of 110 products, these are priced from USD 1,000 / INR 45,000 onwards.

The back of envelope calculations made in association with an outside Jewelery Evaluator for the Ring shown above suggests the following cost breakup,
Gold Cost – ~ 13 Grams – Rs 27,000
Stones [Not Diamonds] – Rs 11,000
Making Charges – Rs 18,000 [ Whopping 33% of MRP]
Taxes – Rs 500
Approximate Total Cost Rs 56,000

Well, they have established a platform delivering the promise and no doubt they are en-cashing on the same 🙂 What say can Reliance Jewels by Mrs Nita Mukesh Ambani come any close to Titan in this segment ?

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