In an exclusive survey carried out by Morgan Stanley at Pantaloon Retail’s various store formats in quest of top 25 brands, it has been found that the number of food brands dominate the list [14 vs 12 last year]. Here the list of top 25 brands at the end of June-08
- Britannia – Bakery Products is at the top
- Maagi – Noodles & Ketchup by Nestle India
- Amul Dairy Products
- Surf – Soap from Unilever
- Colgate – Dental Hygiene products
- Tide – Soap from P&G
- Parle – Biscuits
- Gillette – Shaving Products
- Nivea Creams
- Saffola Oil
- Cadbury – Chocolates
- Aashirwad Atta – ITC Product
- Rin Soap + Detergents – Unilever
- Haldirams Sweets
- Dove Soap from Unilever
- Kellogs Corn FLakes
- Horlicks
- Johsnson & Johsnon [Baby Products, Sanitary Napkins etc]
- Whisper [ Sanitary Pads]
- Bournvita
- Dettol
- Tropicana – Drinks + Juices
- Lux – Soap
- Real – Juices
- Sunfeast – Biscuits etc
Dabur’s Real has been the biggest loser and, surprisingly, brands such as Kellogg’s, Horlicks, and Bournvita have also lost in the rankings.