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Top Performing Brands in Organized / Modern Retail

July 22, 2009


You are Reading this First Here in Global MediaAnalysts on the street are always on the hunt for the Best Brands and companies. Recent sales data obtained from Food Bazaar – Supermarket chain of 158+ stores, Morgan Stanley has analyzed the top performing brands. Here is an excerpt from the study.
The winners and Losers are decided by Top Sales Data.

Top 5 Food Brands in Food Bazaar are,
Britannia
Maggi – Nestle
Parle
Kellogs
Horlicks – Glaxo Smithkline
Red Label was the biggest gainer, and Cadbury’s chocolate was the biggest loser in the top 15 Food Brands over last year.

Top 5 Non-Food Brands are,
Surf
Tide
Rin
Colgate
Dove
HUL’s Pears was the biggest gainer, and P&G’s Whisper was the biggest loser in top 15 Food Brands over last year.

Top 5 Gainers w.r.t their performance in previous year,
Godrej Tea
Nilons
Quaker
Lalaji – Bikanear Namkeen
Lehar
Interestingly, five of the 15 biggest up movers in food brands doing well were beverage brands, with Coca Cola being the biggest beneficiary.

Top 5 Losers are,
Dukes
Appy Fizz
Safal
Top Ramen
FreshGold
ITC’s Bingo, which was one largest gainers in food last year, surprisingly was one of the biggest losers in this year’s MT, slipping seven ranks.

Where are the Private Labels ?
All the retailers were confident of achieving success on the private labels front but they don’t make it to the list yet. What’s wrong ? 24 months was enough time to have atleast one entry in the list 🙂

Kindly note that this data is from Food Bazaar [most successful supermarket chain across India] only. Sales also depends on factors such as promotions, in-store stocking, etc. So entrepreneurs looking forward to establish brand names don’t be disheartened, you can be the next Karsanbhai Patel of Nirma.

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