Van Heusen, Louis Phillppe Shirts to Shoes – Aditya Birla Nuvo

November 25, 2006

Aditya Birla Nuvo Ltd which tasted the success of retailing in executive shirts and trousers is venturing into footwear retailing. Aditya Birla Nuvo’s holding company Madura Garments holds the rights for the brands – Van Heusen, Louis Philippe and Allen Solly and Birla house insiders have leaked that they will use the same brand to promote their footwear.

With the introduction of executive footwear, Madura Garments becomes the niche retailer for the smart and global Indian executive.

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