RIL’s Only Vimal to be relaunched

Reliance Retail is not the only dream of Mukesh Ambani. Mukesh has also set his sight on RIL’s oldest brand, “Only Vimal”. It is being learnt from insiders that, Mukesh wants to grow the brand 5 times in 5 years. Mukesh has pouched top executives from Raymonds, Birla VXL and Arvind Mills Ltd.

Reliance is revamping by appointing new retailers and this will not be part of Reliance Retail. “Only Vimal” will be marketed as the ready to wear brand for the business executives in direct competition to Louis Phillip and Van Heusen in India. Globally, Indian textile exports are expected to grow from $16 Billion to $40 Billion and Mukesh wants to eat a pie of this market as well. Only Vimal has also got Rs40 crores advertising budget approved by Mukesh.

Will Mukesh follow Kumar Birla and also announce the launch of Vimal Shoes just like Louis Phillip and Van Heusen Shoes by Aditya Birla Nuvo ? Stay Tuned.

Tags: Retail India, Reliance Retail, Exports India, Van Heusen

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