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Virat Crane alliance with WALMART

September 27, 2007


Virat Crane Industries, subsidiary Durga Dairy is in final process of entering into marketing alliance with WAL-MART, for supplying their branded ghee to the retail stores of WALMART. The company’s branded ghee, DURGA has made its entry with various other retail majors including Reliance retail.

The company through its subsidiary already has strategic marketing alliances with major retail players namely, Trinetra, Gaint, Spencers, Foodworld, Subhiksha and Metro.

The above mentioned retail chains, are the buyer – stores for Durga Ghee, the branded ghee from Durga Dairy. The company’s brand Durga is an established brand in the markets spread across Andhra Pradesh, Orissa, Maharashtra & West Bengal, brand Durga products are very popular in household retail segment.

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