Percept started Bollywood Corporation Ltd to create and own IPR assets in the Bollywood domain. Bollywood Retail will focus on providing the Bollywood Experience and Bollywood Merchandise within future group’s retail network. Bollywood Experience will include Cafes, Hall of Fame, Museums and Theme Parks. The JV will source Bollywood Merchandise from Percept and use retail infrastructure of the future group.
The JV is focused on establishing its footprint in Ahmedabad, Bengaluru, Delhi, Jaipur, Kanpur, Kolkata and Mumbai. The first Bollywood Experience Centre will be up and running by Q4-2008.