Brand Bollywood – Future group’s new venture

Bollywood Retail - Future Group + Percept media Joint VentureLooks like their is no stopping for Kishore Biyani’s retail dreams. Future Group and Percept [Entertainment + Media] company together have formed a 50:50 JV to launch Bollywood Retail.

Percept started Bollywood Corporation Ltd to create and own IPR assets in the Bollywood domain. Bollywood Retail will focus on providing the Bollywood Experience and Bollywood Merchandise within future group’s retail network. Bollywood Experience will include Cafes, Hall of Fame, Museums and Theme Parks. The JV will source Bollywood Merchandise from Percept and use retail infrastructure of the future group.

The JV is focused on establishing its footprint in Ahmedabad, Bengaluru, Delhi, Jaipur, Kanpur, Kolkata and Mumbai. The first Bollywood Experience Centre will be up and running by Q4-2008.