Gladrags models turned Bollywood superstars like John Abraham and Milind Soman will join Hritik Roshan and Fardeen Khan to tie up with major appareal retailers in India to launch co-branded products.
Bipasha’s Basu’s Boyfriend, John Abraham has signed up with Wrangler Jeans, the denim brand from Arvind Mills. The line up is for both men and women.
ITC has ditched all the dirty cricketers and has signed up Hritik Roshan for it’s appareal brand.
Milind Soman and Fardeen Khan, are planning for their own brands. Fardeen was brand ambassador for Shoppers Stop. Soman is considering a clothing brand for men but things aren’t finalized yet. Fardeen Khan is planning a brand for men as well as women.
Tags: Retail India, Reliance Retail, Bollywood, Hritik Roshan