Witco – Aiming for the Premium Market

Witco Lifestyle Luggage and Handbags RetailerWitco – Handbag, Luggage and Accessories retailer wants to shift itself from being value retailer to lifestyle retailer targeting the upper crest. Unveiling a brand new identity – Travel in Style, Mr. V.Harris, MD of Witco India said,

Luggage has ceased to exist for functionality alone. Aspects like color, design, style and fashion are critical today. We are now positioning ourselves as premium lifestyle brand.

Witco retails popular brands such as American Tourister, Antler, Crumpler, Delsey, VIP and Samsonite across various segments – international travels, short trips, daily commute, handbags, laptop cases etc.

Witco will now foray into Apparel retailing. It has signe up 6 brands – Arrow, Wills Lifestyle, Levis, ColorPlus, Indian Terrain and Zodiac. Apparels will be part of the large flagship stores which are likely to be spread on a carpet area of 9,000 sft. Witco currently has 12 showrooms in Bangalore and Chennai. The company plans to expand to all Tier-I cities and plans to have 50 stores in the next 24 months. Witco is seeking Private Equity investment for the said expansion for a while now.