Modern Indian Women are considered intelligent and trendy as well. In a bid to woo them, Retail Brands like Himayala, TBZ Jewellery are increasingly targeting resorting to Advertising on Woman specfic portals such as EvesIndia.com, IndiaParenting.Com.
According to Ozone Media , women account for 25% of the total internet users in India. Kiran Dixit of TBZ said,
The rupee investment gets stretched to the maximum with a women-centric channel. he jewellery retailer allocates over a tenth of its advertising budget towards the internet and expects this to grow to 20% by next year.
Ad Networks directly negotiate with Publishers who have large number of visitors and use the remainder of online Ad budget on Ad networks.