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Ebony to diversify into Home Adornments

December 7, 2007


Department stores retailer from North India[Chandigarh, Noida, Amritsar, Ludhiana, Jalandhar, Faridabad and New Delhi] – Ebony retail is planning to open home adornment format as a part of its foray into speciality retailing.

The company plans to open 15-18 stores in home adornment stores by the end of 2009 and around 50 by 2011. Each of the stores will be 25,000 sft to 50,000 sft in size. The first outlet will be opened in Delhi followed by Punjab and then entry into the Mumbai zone.

Mr. Manha Narula, Director of Ebony Retail said,

We will be retailing mostly branded items. In fact furnishings and textiles, which will form 20% of our stock keeping units will all be private labels.

The company will retail furniture, furnishings textiles and related accessories through its home adornment stores for which it is yet to decide on a brand name. It may also tie-up with a foreign brand for this format. EBony retailer has obtained ISO 9001 distinction and is probably the first retailer in India to do so.

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