Longines, luxury Swiss Watch manufacturer since 1832 is expanding its retail presence in India by adding 10 exclusive stores by 2010. The number of multi brand outlets which stock Longines is also expected to from 65 to 120 by 2010.
Mr. Charles Viloz, VP of Longines said,
The market for watches in general depends upon the retail environment. the retail environment in India has been changing drastically in the past few years. As the retail environment evolves we may also spread out to Tier-II cities.
Setting up of each showroom involves cost of Rs 1 crore to Rs 4 crore depending on the location. Longines has introduced 3 pillars and 6 core collections in India. A total of 180 products under the affordable luxury brand are available. Products are priced between Rs 21,000 to Rs 81,000. Longines will introduce the Retrograde Collection within the next 3 months and will be priced upwards of Rs180,000.
In a separate development in the Watch industry, Deepika Padukone endorsed another luxury swiss watch brand, Tissot. Deepika is all excited by the launch as can seen in the picture below [Thanks to Rohtas from New Delhi for the lovely Pictures]
Deepika Padukone, a multi talented, dynamic and always open to ideas will be the “Face of Tissot” worldwide. These limited edition watches went on sale today starting at a price tage of Rs 36,000.