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Nike – Experiential Marketing Strategy for Growth

May 13, 2010


Sportswear giant Nike oepned its new showroom in Bangalore and the major marketing theme which ranks the store higher than its peers is the Personalized Solutions it is offering.

The store has a running area where customers can get their foot scanned which will analyze pressure and generates a report on the kind of feet the jogger has and the right kind of footwear for the same.

Data suggests that Adidas stores abroad with Experience Zone sell more than regular stores. As shopping becomes an interactive experience with consumers looking for special and personalized products that suit them, stores such as these have good business potential.

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