Red Tape – India’s contemporary Fashion and Designer company is all set to add 16 more Exclusive outlets in Cities where it is already retailing without entering any new cities. Mostly it is concentrated in Delhi/NCR, Bangalore, Hyderabad, Mumbai and other tier-ii cities in North India.
Red Tape, a Mirza Tanners company currently has 32 Exclusive Stores and will add 16 more by the end of FY2008. This expansion will focus on increasing the brand’s reach within the cities in which it is already operational. Red Tape branded goods are also sold through various mega retailers such as Shoppers Stop, Lifestyle, Westside etc. They also sell to various unorganized retailers in tier-ii and tier-iii cities across India.
We visited Shoppers Stop in Bangalore and found that their products are slightly expensive. Red Tape Shoes are priced upwards of Rs 2,000 and a Jeans pant is priced upwards of Rs 1,000. Red Tape has roped in Bollywood Actor, Salman Khan as the Brand Ambassador.
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