Reliance Jewels in Ludhiana

Reliance Jewels RetailReliance Retail opened its specialty store “Reliance Jewels” in Ludhiana, the hometown of Bharti Walmart founder, Sunil Mittal.

This is the third Reliance Jewels store which is spread across 5,000 sft on two floors. The store offers merchandise in Gold and Diamond jewellery specially crafted with designs from Kolkatta Filigree, Rajkot Antique, Kundan from Rajasthan and Jadau from Amritsar.

Speaking at the launch, Mr. Bijou Kurien, President & CEO of Reliance Retail’s Lifestyle division said,

Reliance Jewels is another milestone in our effort of bringing a unique shopping experience with assured purity of gold and certification of diamonds.

You may recall, Reliance Jewels had sent ripples across the streets of Jaynagar when it opened its first store in Bengaluru. Will the same happen in Ludhiana ? Will Bharti Walmart respond to the Reliance challenge ?