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Smiling Baby Store to Open in Adyar, Chennai

September 24, 2014


Smiling Baby Store Opened in ChennaiChennai’s Adyar will shortly see a new retail store Smiling Baby being opened on Friday, Sep 26th 2014. The store would be inaugurated by Shri Kodandarama Setty, Chairman & Managing Director, Viveks Ltd. Smiling Baby is the result of the potential gap in the babycare needs in the country, and more so in Chennai/Tamil Nadu.

Smiling baby, will be a niche retailer catering to new born children up to 6 years of age and provides a place for expecting mothers and young parents to shop in a comfortable, affordable and friendly ambience. The Adyar store is the first of a series of stores that will come in many locations across Tamil Nadu in the coming months. The SKUs will comprise of Indian and International Brands – Pigeon, Nuby, Chicco, Avent, JL Morrisons, Apple Baby, Fisher Price, Barbie, Disney, Hotwheels, Funskool, Himalaya, Johnson & Johnson, Pampers, Mamy Poko being a few of them.

Santhoshi Shriram & S Shriram, first generation entrepreneurs and the couple behind Smiling Baby said,

It will be our endeavour to bring the best of products targeted at the niche and evolving kids’ segment. We’ve tied up with the best of Indian and foreign brands, and plan to expand the retail footprint of Smiling baby across Tamil Nadu in the next 3 – 5 years

The store is spread out over 1600 SFT and has a well laid out play area and an activity centre – where the young ones can spend time exploring the world of toys and also engage in creative activities such as colouring, drawing, painting, etc. We hope that Smiling Baby will give Mom and Me a run for their money 🙂

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