Bata Gearing to Get a Bigger Foot in Organized Footwear + eCommerce Initiatives

BataBets on eCommerce and Store ExpansionIn the 60% Unorganized Footwear Retail Market in India, Market Leader BATA is making the right investments in advertising, brand building and store expansion as it plans to add 100 stores on net basis going forward, much higher than the 30 stores added in CY13. It is also evaluating opening of exclusive Hush Puppies stores and Foot In stores in Tier 2 and 3 markets.

Bata operates stores under 2 formats namely – City stores which are based in metros, Tier 2 and malls and operates in (more…)

Bata India Premium Brands did well, store closures were significant

Bata India Premium BrandsIndia’s Leading Footwear retail chain, Bata India has added 95 new stores and renovated 83 stores in CY 2013. However, the company seems to have also closed a high number of stores during CY13 indicated by the disposal / reduction on the Gross block of fixed assets. The store closures though would be older small sized stores, which were not necessarily located in prime locations and would not be performing well as they are constrained by the location and product range.

In CY13, we note that premium brands (more…)