The Tata group’s retail arm Trent has announced the launch of new apparel format. Trent is planning to launch its first store in Kalyan, near Mumbai this year. The store would be spread across 16,000 square feet and would stock apparels across all segments.
Trent is to yet to name its new value brand to market its range of men’s, women’s and kidswear apparel. This is in direct competition with India’s retail leader Pantaloon’s – Pantaloon
The apparel store is targeted at consumers who are value-conscious and have lower disposable income. The company aims to open similar outlets across the tier II and III cities.