Domino’s Pizza to add 50 Outlets

Pizza retailer Domino’s which currently has 132 outlets is all set to add 50 more retail outlets this Financial Year.

The company will spend Rs 50 crore to setup new stores of which Rs 20 crore will be spent on marketing. Domino’s grew by 50% last year and currently has a 40% market share in India.

The organized Pizza retailing business in India is growing at a healthy rate of 31%. Domino’s aims to capture 45% of the organized market by the end of this Year.

With Domino’s expansion and Lavazza’s acquisition of Baristta, Indians are increasingly going the Italian way.