Donear’s DCot to compete Koutons Brand

You are Reading this First HereDonear Industries Ltd is all set to enter the retail market in India with DCot brand. This is a 180 degree shift in the company’s strategy, because earlier they had said they will compete with Reliance’s Vimal. The company which is on a major expansion spree is also setting up a new plant in Surat. Mr. Ajay Agarwal of Donear Industries said,

We are planning to set up a high-end cotton fabric manufacturing unit in Surat for our new brand DCot as well as to supply other retail brands in the domestic and export markets.

Inspired by the success of Koutons, Donear is all set to roll out its own brand DCot. The company is looking to open 25-30 franchisee owned DCot stores in Rajasthan, Madhya Pradesh, Chhatisgarh, and Gujarat in the first phase. The company plans to rollout 100 more stores starting March-2008 and by the end of 2009, they plan to have 400 stores on PAN-India basis.

Information about DCot franchisee stores – Each store will have an average area of 800-1000 sft in size. DCot will be a discount brand and will have whole range of clothing, accessories and footwear for men. The company has already signed cricketer Yuvraj Singh as the brand ambassador. You can also contact Donear Indutries.