The pressure to look and feel good is shaping new attitudes and lifestyles. Morgan Stanley had conducted a survey on urban Indian consumers and here is excerpt from the same.
80% of urban Indians feel that the pressures to look good are greater today than they were in their parents’ generation of which only 30% of Indians agree that they are spending more on beauty products and treatments to enhance their appearance.
Also 32% of Indians check nutritional info while buying Packaged Food. Does it come as a surprise to you when you read 37% of the men invest monthly on hair care as compared with 28% of women 🙂 21% of Indians get a monthly facial treatment done.
With surge in personal disposable incomes, a wealthier Indian would spend more on these categories and the beneficiaries are Retailers and Beauty and Wellness chains.