With the Construction Boom in India, Parryware one of India’s oldest sanitaryware and bath fittings manufacturer is aiming to capture 20% market share in the the premium segment. For this, the company has tied-up with Roca. Parryware commands over 40% market share in the sub-premium market.
The company has also setup 10 exclusive showrooms to market these products and 25 more will come up within the next 9 months. Parryware along with Roca of Spain will source goods directly from Spain and market them in India through their retail outlets.
The size of premium segment of the market is estimated at Rs 100 crore. Other players in this segment are – Kohler, American Standard, Toto, Villeroy & Boch.