How Indian Lifestyle / Specialty Retailers Diving Growth Through Innovation ?

Indian Lifsetyle ShoppingDespite the economic slowdown, leading lifestyle / specialty Indian retailers managed to stay competitive in the last 2 years. Their continued investments in branding and innovation, distribution network and supply chain have given them a significant competitive edge to mitigate any disruptive challenges.

How can you Drive Growth Through Innovation in Retail ?
Titan has been focusing on intensive category development efforts despite the sharp slowdown in jewellery sales. The company has launched (more…)

Lifestyle unveils #StylePlay campaign; Ropes in Deepika Padukone for Melanage Private Label

Lifestyle, India’s leading shopping destination, is all set to reaffirm its impeccable understanding of customers & fashion with the launch of its Spring Summer campaign #StylePlay. A remarkable campaign #StylePlay leverages the strong presence of Lifestyle on social channels merging it with mainstream brand communication, thus creating a consumer connect unlike ever before.

Advancing with the baton of Lifestyle’s youthful and vibrant brand positioning, #StylePlay embraces key traits that define the generation of today: (more…)