TTK Prestige Under Pressure from eCommerce

TTK-Prestige-eCommerceTTK Prestige is well positioned to leverage the revival in the Indian kitchen appliances industry, through new product launches, distribution expansion and ecommerce tie-ups.

How eCommerce Gained Significance in India ?
India is an extremely Price Sensitive Market. Even 5% Discount is enough to attract a potential consumer. In this backdrop, eCommerce companies decided to sacrifice Big Fat Margins as they had very little establishment costs compared to Street Retailer. Thus began (more…)

BigBasket – India’s Online Grocer

Big Bsket - Online Grockery Shopping in IndiaThe total grocery business in India is US$150-200 bn and is growing 15% p.a. The top 10 cities account for about 30-40% of it. The largest offline grocers are Reliance Fresh, Future Group, and Aditya Birla. BigBasket is currently available in four cities – Bangalore, Hyderabad, Mumbai, and Pune – with 300,000 unique customers (50% of them in Bangalore). BigBasket.Com has recorded a 9% compound monthly growth rate since inception and has cumulatively serviced more than 2 mn orders.

The key advantages of online groceries (more…)

Shoppers Stop Online & Offline = Omni Channel Retailing in India

Omni Channel Retailing IndiaWith the rise of Flipkart, Jabong and other Online Retailers in India, established retailers such as Shoppers Stop, Pantaloon have been forced to adopt Online & Offline strategy. Omni Channel was a response to the threat posed by low-cost online retailers. Omni channel is a multi-channel touch point. It combines brick and mortar with virtual channels – be it the website or mobile. Both formats, i.e., brick and mortar and virtual, are seamlessly synchronised in omni-channel retailing. If the customer doesn’t get a particular product in the store, he or she can browse for it on a kiosk or on the website / app and complete the (more…)

Changing Trends – Convergence of Online & Offline Shopping

India Shopping Trends 2015Internet sector is going through a significant shift wherein the lines between online and offline commerce are blurring. It is expected that India is set to become the third largest nation of internet users after U.S. and China in the next two years with a large chunk of youngsters eager to adopt new technologies with rapidly changing lifestyles. According to ASSOCHAM, online retailing in India is likely to be worth Rs75 Bn by end of 2014. One of the primary benefits of online vs. offline shopping is the ease of finding and researching products as well as the ability to perform price comparisons.

Flipkart founded in Oct 2007 and began by selling (more…)

Headphone Zone – Exclusive HeadPhone Retailer Goes Online

HeadPhone Zone Online Retail Headphone Zone, India’s first exclusive Headphone and Earphone retail brand, has announced the launch of its online store, A unique multi brand retail concept that combines Music, Electronics and Fashion, Headphone Zone operates 10 retail stores in Bangalore, Mumbai and Chennai, and now hopes to leverage India’s eCommerce growth by bringing its retail experience across India via the webstore. Headphone Zone features over 800 different Headphones, all unique with a point and purpose. Just like no two individuals, their personalities and styles are the same, the same applies to Headphones.

Headphones are increasingly becoming an (more…)