Aditya Birla Fashion & Retail – Expansion by Franchisee Route

Aditya Birla Fashion Premium BrandKumarmangalam Birla Controlled Aditya Birla Fashion & Retail Ltd – [ABFRL] was carved out of merging Madura Garments and Pantaloon Retail. The strategy the management has explored is that Readymade garments are replacing demand for fabrics / stitched clothes with preference for western and casual wear combined with preference for brands with western positioning. In the women’s wear, they think that diminishing dominance of ethnic wear due to shift to casual wear and formal wear for women as more women join the workforce. Women’s wear market is mostly fragmented and unorganized. ABFRL has the following leading brands under its Umbrella.

Madura is predominantly a premium men’s wear player, housing India’s largest brands (Louis Philippe, Van Heusen, Allen Solly and Peter England) with 2.3 mn sq ft retail space and (more…)

Arvind to Embrace e-Commerce across its Brands

Creyate - Arvind's Customized Apparel Online RetailARVND has incorporated a separate entity, Arvind Internet Limited, which will operate its e-commerce business. The management believes that branded garments is the only category where e-commerce players have positive cash flow. With backward integration into fabric and supply chain expertise, ARVND will be in a uniquely advantageous position.

ARVND has launched its own exclusive online (more…)

Changing Trends – Convergence of Online & Offline Shopping

India Shopping Trends 2015Internet sector is going through a significant shift wherein the lines between online and offline commerce are blurring. It is expected that India is set to become the third largest nation of internet users after U.S. and China in the next two years with a large chunk of youngsters eager to adopt new technologies with rapidly changing lifestyles. According to ASSOCHAM, online retailing in India is likely to be worth Rs75 Bn by end of 2014. One of the primary benefits of online vs. offline shopping is the ease of finding and researching products as well as the ability to perform price comparisons.

Flipkart founded in Oct 2007 and began by selling (more…)

e-Tailing the Big Opportunity in India

e-Retailing Opportunity IndiaThe market size of the retail industry in India is likely to have exceeded US$600bn in CY13. India is different with regard to other developed economies in that a large proportion of the retail market in the country is unorganised, with a proliferation of mom and pop stores. The organised sector represented just 16% of total retail sales in India in CY12 as against 85% in the US (though for China the organized sector is a lower 20% as well).

Food and grocery is the largest retail category in India, representing 60% of total spend, with clothing being second with 10% of total retail sales. Since food and grocery is not generally easily amenable to online purchases and the fact that electronics and general merchandise (more…)

Online Retailers Jabong, Myntra Stock A Season Old Products – Shoppers Stop

Shoppers Stop vs oNline RetailersIndia’s leading Departmental Retailer, Shoppers Stop management stated that online retailers generally offer products which are at least one season old. Further, the target customers for the online retailing are those who usually shop in shoppers stop during end of season sale. However, the online retailers have been offering huge discounts thus impacting brand image. Consequently brand owners (such as Madura and Arvind) have stated that they will become more stringent as far pricing of (more…)