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Vimal Showroom Open for Business

November 3, 2007


You are Reading this First HereRIL’s revamped Vimal exclusive showroom opened for business in Ahmedabad. Mr. Anand Parekh, Head Textiles Division, RIL is seen in Vimal Showroom at Ahmedabad. [Photo on your left] The retail brand was relaunched with a new logo and new punch line “Freed from boundaries“.

Vimal brand now has ambitious global plans. It contributes to nearly 20% of all Indian fabric exports and plans to double the same by 2010. Most of it is exported to US, Europe and Japan.

In the domestic market, Vimal is focusing on worsted suitings which is a Rs 1,000 crore market of which Vimal’s share is 10%. About 70% of urbanites prefer Ready to Wear [RTW] and 55% of it is branded material. Ms Nita Ambani congratulated the team and said,

We are all very proud of this moment of reviving the Vimal brand which I am sure will once regain the market leadership it enjoyed and top-of-the-mind recall.

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