Raymond Ltd has some of the strongest brands in the apparel retail segment like Raymond, Made-to-Measure, Park Avenue, Parx, and ColorPlus. The company’s tagline, “The Complete Man. From Raymond” has been among the most influential brand campaigns and supported it well in maintaining brand equity and recall. The management’s strategy of focusing on each brand and creating a separate identity for each brand should lead to better inventory management.
As per industry estimates, the (more…)