We have already seen the 4 Qualitative Factors for success in Modern retailing. Today we’d like to walk you through the Quantitative Factors that matter the most for Success in Retail in India.
Private label Vs Branded strategy
Private label (retailers’ own brands) has grown strongly in developed countries like US and Europe, but trend has been slow to catch on in Asia. Globally private label contributes 17% of retail sales with growth of 5% p.a. In India, the overall share of private labels within organized retail is just 5%, which makes it one (more…)